At first sight, franchise companies are at a disadvantage compared to family businesses when it comes to sharing their corporate story. The franchisor builds and constantly improves the franchise brand, defines the standards and provides the structures for franchisees to be successful, but the real life interaction with customers that shapes consumers’ perception of the […]
Continue readingWe are excited to announce that Choice Hotels Canada® has commissioned us to create a business history book with a twist to mark the group’s forthcoming 25th anniversary in 2018. Telling the Human Stories behind the Corporation Instead of just focusing on the evolution of the corporation, this business history book will zoom in on the life stories […]
Continue readingWith a few short weeks left until the launch of Downsview Kitchens – Family, Passion & Innovation, we are happy to share a sneak preview of yet another forthcoming company history and business anniversary commemorative book by Canadian corporate history agency, Historical Branding Solutions Inc. The distribution of this 50th anniversary commemorative book to family, employees, customers, dealers, suppliers and […]
Continue readingThe team at North America’s leading corporate history agency, Historical Branding Solutions Inc., is pleased to announce that our colleague Oleksa Drachewych has successfully defended his PhD thesis at McMaster University with a thesis titled “The Comintern and the Communist Parties of South Africa, Canada, and Australia on Questions of Imperialism, Nationality and Race, 1919-1943.” Built on […]
Continue readingIn this second edition of his autobiography and entrepreneurial legacy book ghostwritten by Canadian corporate history expert and company history writer Dr. Ulrich Frisse, John Heffner Sr. reflects on his remarkable life story that spans two centuries as well as two continents. Born into an ethnic German family in Gara, Hungary, in 1929, John Heffner lived […]
Continue readingIt seems just a few years ago that promoters of digital content predicted that the printed book would eventually become a thing of the past. Current statistics indicate that nothing could be further from the truth. 674 million printed books were sold in the US in 2016, marking the third year of growth in a […]
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